Position the home before it reaches the market.
Pricing, preparation, presentation and access all influence how buyers respond during the most important early days of a listing.
A practical launch plan
- Review property condition, updates and known repairs.
- Analyze relevant sales and current competition.
- Define an evidence-based pricing range.
- Prepare photography, remarks and showing instructions.
- Coordinate launch timing and buyer feedback.
- Compare offers by price, terms and probability of closing.